Clover Services: Website Strategy

Build a Solid Plan for Your Website​

When you come to a web build project, you will likely find that it’s more work than you anticipated. Maybe you feel like you’re in over your head. How do we draw people into our story? What is the best way to organize your content? How do you reach visitors and members at the same time?

It doesn’t have to be stressful!

At Clover we offer services to help you strategize your web build to ensure you accomplish your goals online. Start a Strategy Project and get the plan your church or nonprofit needs to build an engaging website. Strategy gives you a scalable plan and the confidence that your site is making a lasting first impression.

4 Bedrock Principles for Your Website

When you enter into a Strategy Project, our specialists will walk you through four communication best practice principles that will ensure your web build is moving in the right direction.

Your Story

Know what you’re communicating about your church.

Your People

Consider your audience’s user experience and content needs.

Your Tools

Make sure you have the theme and layouts you need to succeed online.

Your Plan

Review the custom site map for your new site.

Packages & Plans


Quick Start

QSP consists of two one-hour strategy calls, followed by one thirty-minute pre-launch review. The first one-hour strategy call covers Your Story and Your People. This skips Your Tools, and the second one-hour call focuses on Your Plan (site map review).

It is ideal for churches whose pastoral staff is 2-4, who would benefit from basic best practice guidance. Also good for churches who want to jumpstart their web build.




This project includes four one-hour strategy calls, covering all four aspects, and allows the strategist to go in-depth to discover techniques to elevate your church’s success online.

This package is ideal for a midsized church with a web build team of 2-5 that is deploying a theme.



Pro Strategy

This project includes four one-hour strategy calls, and goes more in-depth to provide core messaging language, as well as a detailed site map with section-by-section guidance for key pages. Strategist will conduct a prelaunch audit to ensure success of key pages.

This is ideal for a large or multi-campus church with a web build team of 2-5 (typically led by a Comms Director) that is deploying a custom website.


I'm interested in learning more.