Clover Services: Website Strategy
Build a Solid Plan for Your Website
When you come to a web build project, you will likely find that it’s more work than you anticipated. Maybe you feel like you’re in over your head. How do we draw people into our story? What is the best way to organize your content? How do you reach visitors and members at the same time?
It doesn’t have to be stressful!
At Clover we offer services to help you strategize your web build to ensure you accomplish your goals online. Start a Strategy Project and get the plan your church or nonprofit needs to build an engaging website. Strategy gives you a scalable plan and the confidence that your site is making a lasting first impression.
4 Bedrock Principles for Your Website
When you enter into a Strategy Project, our specialists will walk you through four communication best practice principles that will ensure your web build is moving in the right direction.
Your Story
Know what you’re communicating about your church.
Your People
Consider your audience’s user experience and content needs.
Your Tools
Make sure you have the theme and layouts you need to succeed online.
Your Plan
Review the custom site map for your new site.
Packages & Plans
$750
Quick Start
QSP consists of two one-hour strategy calls, followed by one thirty-minute pre-launch review. The first one-hour strategy call covers Your Story and Your People. This skips Your Tools, and the second one-hour call focuses on Your Plan (site map review).
It is ideal for churches whose pastoral staff is 2-4, who would benefit from basic best practice guidance. Also good for churches who want to jumpstart their web build.
Features
- Free consultation: Your website's mission online (MOA)
- Discuss your church's story online
- Assess your audience and their content needs
- Review the layouts you need to succeed online
- Deliver a customized site map structure
- Conduct a pre-launch content audit
- Deliver a section-by-section guide to your site
- Craft core messaging to reach your audience
$1500
Essentials
This project includes four one-hour strategy calls, covering all four aspects, and allows the strategist to go in-depth to discover techniques to elevate your church’s success online.
This package is ideal for a midsized church with a web build team of 2-5 that is deploying a theme.
Features
- Free consultation: Your website's mission online (MOA)
- Discuss your church's story online
- Assess your audience and their content needs
- Review the layouts you need to success online
- Deliver a customized site map structure
- Conduct a pre-launch content audit
- Deliver a section-by-section guide to your site
- Craft core messaging to reach your audience
$3500
Pro Strategy
This project includes four one-hour strategy calls, and goes more in-depth to provide core messaging language, as well as a detailed site map with section-by-section guidance for key pages. Strategist will conduct a prelaunch audit to ensure success of key pages.
This is ideal for a large or multi-campus church with a web build team of 2-5 (typically led by a Comms Director) that is deploying a custom website.
Features
- Free consultation: Your website's mission online (MOA)
- Discuss your church's story online
- Assess your audience and their content needs
- Review the layouts you need to success online
- Deliver a customized site map structure
- Conduct a pre-launch content audit
- Deliver a section-by-section guide to your site
- Craft core messaging to reach your audience